Curious to know how much popular brand logos cost? Well, Stock Logos had put together a fun list of price tags that will have you picking up your jaw, scratching your head and wishing you were on their design team's payroll (like me)! So let's proceed…
Pepsi logo: $1,000,000
The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted.
Australia and New Zealand Banking Group logo: $15,000,000
New Zealand Banking Group logo was redesigned in 2009.
Accenture logo: $100,000,000
The new Accenture logo was designed by Landor Associates in 2000.
BBC logo: $1,800,000
The BBC logo was redesigned in 1997.
British Petrol (BP) logo: $211,000,000
The BP logo was redesigned in 2008.
Enron logo price tag: $33,000
The Enron logo was designed by the famous Paul Rand in the 1990s.
Glasgow 2014 Games logo price tag: $95,000
The Glasgow 2014 Games logo was designed by Marque Agency and this price only includes the logo design.
Google logo price tag: $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google's founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.
Coca-Cola logo price tag: $0
The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
London 2012 Olympics logo price tag: $625,000
The 2012 Olympics logo was designed by Wolff Ollins in 2007.
City of Melbourne logo: $625,000
The City of Melbourne logo was designed by Landor Associates in 2009.
NeXT logo: $100,000
The NeXT logo was designed by Paul Rand for Steve Jobs in 1986.
Nike logo: $35
The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.
Twitter logo: $15
The Twitter logo was designed by Simon Oxley in 2009. It has recently been updated.
The prices above reflect what each company was able to invest and in the end, they received back in full what was invested. In 2011, Pepsi brought in $66.5 million in revenue. In comparison, a $1,000,000 price tag for the brand was a small percentage to lock in a solid brand people remain attracted to. However in some special cases, great design magic happens on a little budget. Even though the Nike logo was only $35.00, the brand is still winning after almost 40 years. This example firmly proves that if something is not broken, don't fix it! On the flip side of the coin, back in 2010, The Gap learned this lesson the hard way by changing their beloved iconic logo into something that consumers ended up hating. The rejected logo was quickly changed back and everyone was happy (except those who wrote the fat check for the revamp that just never had a chance) [Read more about controversial logo changes here].
If you are in the market for a logo, don't let these prices scare you. No two logos are alike therefore, as you can see, the prices can wildly vary due to a few factors such as: the experience and reputation of the artist or team working on it, research and development, and the time it would take to complete the task (including revisions or lack thereof). Some companies are willing to pay top dollar to insure a winning logo and consider the investment just as important as the tangible items a business needs to grow like office space, employees, equipment, etc.
Overall, when investing in a logo. Keep these 3 factors on the forefront of your in mind...
1. Priortize: See in the importance of a great logo and invest in professional services to the results your organization needs to grow.
2. Be balanced: Invest in the time and materials best for your own organizations bottom line.
3. Go with what works: You don't have to go all out like Pepsi to have a great logo. A price tag doesn't define the logo's value, but the quality of the work does. So if the design is nailed on an affordable budget, consider yourself highly fortunate!
[Source information and images provided by Stock Logos]